Advertising on YouTube
As the second most popular search engine in the world, YouTube is one of the most powerful platforms for businesses trying to grab customer attention. With nearly two billion users registering every month, the platform has a tremendous ability to help brands reach new audiences and build loyal subscribers. How important YouTube has become to a successful digital strategy, it’s amazing to remember that advertising on the platform began just ten years ago.
YouTube is one of the best options for creating effective ads with 5000 youtube subscribers for $1:
Average CPV: $ 0.026
Average View Speed: 31.9%
Average CTR Views: 0.514%
Benefits of YouTube Ads
There are many benefits to YouTube advertising — from targeting and customization to measurability and accessibility — but the most important benefit is actually the simplest: reach.
After all, what is the use of a billboard if there is no traffic on the road on which it is located?
Let’s take a look at what exactly YouTube ads can do for your brand
1. Expand your digital coverage.
Along with the nearly two billion YouTube account holders who visit the website every month, there is a huge unregistered group of YouTube users who contribute to the platform’s roughly five billion daily video views.
Every time you watch a video, there is an opportunity to show your ad to someone who might be interested in what your business has to offer.
The question is: how do you find them?
With YouTube ads, the larger the network you create, the more potential customers you can connect with.
People who would be interested in your products are likely to be from all walks of life.
Making time your YouTube ads are well served is the best way to capitalize on this ad platform.
2. Find advanced targeting clients.
Besides basic identifying information such as age, gender, and geographic location, what other recognizable characteristics do your current customers have?
With YouTube ads, you have the ability to target videos by topics, categories, and keywords.
By doing this, you can increase the likelihood that your audience will find your ad relevant. Plus, with placement targeting, you can identify specific YouTube pages on which you want to show your ads.
Using targeting features like this makes it much easier to show your ad to the right customers at the right time.
In addition to allowing businesses to narrow down their target audience, YouTube ads provide a level of customization that allows ads to be more personalized than search ads.
As an added bonus, these video ads give businesses the opportunity to be as creative as they want them to be and let their voices be heard.
With the many different types of YouTube ads (more on that later), businesses have the ability to choose the formats that best help them achieve their goals.
3. Customize advertising according to your purposes.
Unlike search and trade ads, which must follow strict rules to be eligible to be shown, YouTube ads give companies more freedom to choose their advertising approach.
Brands can use the platform to tell stories about themselves and their customers, share valuable information, explain their products, and more.
This wide range of possibilities truly makes YouTube one of the most dynamic and flexible ad platforms in the world.
Given the platform’s advertising capabilities, it is surprisingly accessible to companies of all sizes.
If you are concerned that YouTube ads will take up a significant portion of your ad or marketing budget, you need to take a closer look at the small details.
4. Conduct economically effective campaigns.
You don’t necessarily need a fancy camera or the help of a creative agency to create your ad.
YouTube has put together this handy guide to help businesses prepare, shoot and edit video ads on their smartphones.
Typical ad submissions are typically between $ 0.05 and $ 0.10, which is low when compared to the price of some keywords on the search network, which can be $ 50 or more per click.
And not only are the video views themselves relatively cheap, but just like with PPC ads, advertisers only pay when users choose to participate in the ad.
Even compared to search ads, YouTube has an accessibility advantage.
Types of YouTube ads
YouTube offers a variety of ad formats that businesses can use to reach their customers:
- True view.
- Advertising on Bumpers.